/ blog Design thinking Insights into our approach, and how we think about all things brand, design and CX. ALL BRAND DESIGN CX DESIGN UI conventions & the branding dilemma CX designYou’ve got some ideas for a kick-ass branded User Interface, but how far should you push things vs. the conventions the world is used to? Defining your target customer: introducing the Day Dot Evangelist Brand designWhen building out your brand, focus beyond the ‘bullseye target audience’ and towards the individuals most likely to early-adopt and champion you too. Struggling to nail your brand tone? Sit down with your 404 error page. Brand design, CX designA day spent with your overlooked 404 error page might just unlock the brand tone and messaging answers you’re looking for.